22 | Serkan Ferah | Founder @ PitchSpace | The Increasing Role of Narrative Design in Pitch Dynamics
Description
In this episode of the FounderTech Decoded podcast we have a long overdue conversation with Serkan Ferah founder of PitchSpace. Long overdue, because a lot of the original impetus for the original FounderTech conversation came from working with early stage founders across all sectors and consistently experiencing their ongoing frustration with the pitch deck - as a creative tool, strategic framework and also as the go-to driver of nearly all initial investor communications.
Pushing this further, you can say the pitch deck has become the key symbol of the lack of innovation and change in the venture ecosystem. Still relying on a legacy tool that clearly doesn't consistently perform well.
So it’s no surprise that Serkan has come along with Pitch Space to radically redesign and rethink how it fundamentally functions and operates.
We discuss how the clue is in the title and a key to unlocking the potential future of the pitch deck is to understand that it is informed by two components that are present and backed in and one that is too frequently absent.
1> the Pitch which is its narrative
2> the Deck which is its mechanic
3> the Relationship which is its function
We explore how with PitchSpace they are trying to bring all 3 dynamics together and ask whether this is melds into a new category of 'Narrative Design'. That automates and innovates the mechanical parts of 1 & 2 above whilst focusing on and elevating the narrative and relationship components, so they're embedded and baked into the process from the start.
It feels like the start of a completely new conversation for what the much dreaded Pitch Deck could now evolve into and empower founders and investors going forward.
Connect with Serkan:
> https://www.linkedin.com/in/serkanferah/
United States
